DemandCase Study: Demand Assessment for Custom and Self-Build in Braintree

Case Study:

Demand Assessment for Custom and Self Build in Braintree​

The Challenge

Hiddenline Architectural Design and Widford Property Ltd were exploring opportunities for self-build developments in Great Notley, Essex. To ensure their proposals aligned with market demand, they required:

  • Accurate data on local self-build interest.
  • Insights into buyer preferences, including plot size, house type, and desired features.
  • Evidence to support planning applications and inform design decisions.

CBH's Approach

CBH conducted a two-stage research process to deliver detailed insights:

1. Demand Assessment:

Using proprietary demand data, CBH identified interest in custom and self-build homes across Braintree and nearby locations.

2. Bespoke Survey:

CBH designed and distributed a custom survey to further refine buyer preferences based on the client’s specific needs.

Execution & Findings

CBH launched an email campaign targeting its self-build database, reaching potential buyers in the East of England, South East, and London boroughs. The first email campaign received 154 responses within the first 3 days, demonstrating strong interest.

Impact &
Next Steps

– The findings helped the client refine their development plans, ensuring they met actual buyer demand.

– The data provided crucial supporting evidence for planning applications, demonstrating strong public interest.

– CBH offered to re-engage respondents once plots were available, helping convert interest into sales.

 

Testimonial

"Working with CBH has been a well-structured experience from start to finish. The Discovery phase was particularly valuable, as it allowed us to clearly define our objectives and explore the best approach for the project. The Proposal stage then provided a well-detailed roadmap, outlining the key milestones and deliverables, which gave us confidence in the process.Throughout the project, CBH maintained clear and open communication, ensuring that expectations were aligned at every stage. The final outcome not only met our requirements but also reflected the careful planning and expertise that went into it."
Daniel Chapman
Sales & Operations Director
Widford Property Ltd

Invitation to Architects, Developers & Housebuilders

CBH’s expertise in demand assessment and market engagement provides architects, developers, and housebuilders with the confidence to make informed decisions. If you are planning a self-build or custom-build development, our demand insights can help:


– Validate site viability and inform design choices.
– Strengthen planning applications with real demand data.
– Connect with an engaged audience of self-builders.

Contact us today.

 

For more information on how CBH can support your project, contact us!!

Join us in shaping the future of self-build and custom-build housing in the UK.